Rita Rugs is a family-owned business that directly imports authentic, handmade rugs from around the world. We help you create a unique statement of style and beauty with our finest selection of rugs from traditional to contemporary.
We’re committed to helping you make the best decision for your space, explaining options, styles and even encouraging you to see the rug in your own surroundings. You won’t find a better shopping experience; take it from our customers.
Sizes for every space: from 2x3 to 14x24
|I came to this country in 1975. The only son of my parents, I was very spoiled. I had never worked hard or studied at home. My first job was as a stock boy at Walgreen, making $2.25 an hour. My wife, Rita, also worked and only received $5 an hour. That bothered me a lot. Also, there were no servants, which I was used to. There were moments where I wanted to give it all up and go back to India. But my ego wouldn't let me. I had no long term plans to stay in Chicago. All I wanted was to make a few dollars and prove to my family that I could do it and return to the big business we had in India. I even had a return ticket.
Meanwhile, my father had good contacts with some rug makers in India, which had a good source of supply, so he sent me a small shipment of carpets in 1977.
I came to this country in 1975, the only son of my parents. I was very spoiled and had never worked hard or studied much for school.
When I arrived in Chicago my first job was as a stock boy at Walgreens, making $2.25 an hour. My wife Rita, also worked and received $5 an hour. More than twice than I was making and that bothered me a lot and I was not used to that, along with the fact that there were no servants in America. There were moments where I wanted to give it all up and go back to India. But my ego wouldn't let me. I had no long term plans to stay in Chicago. All I wanted was to make a few dollars and prove to my family that I could do it and return to the business we had in India. I even had a return ticket.
Meanwhile, my father had good contacts with some rug makers in India, so he sent me a small shipment of carpets in 1977.
The first shipment I received from my father was only about 40 rugs, which I had to store in our one-bedroom apartment. We were literally living with them. If we had a prospective buyer, I would have to take all the furniture out of my living room and put it in the kitchen to display the rug. The first rug I ever sold was to the owner of the grocery store where I used to work. It was an Indochinese Aubusson rug that measured 9’ x 12’ with ivory and rose colors. I sold it for $950, to my surprise I learned that this same rug was being sold in larger rug stores for around $2700
Sometimes I would have to take the rugs home to the customer. If I took three 9-by-12 rugs and not a single one was sold, it was very discouraging. Even my father eventually said I should abandon everything and come home. But I didn’t because it was my father's hard-earned money. Besides, if I returned home, all of my relatives would call me a failure.
One day, I remembered how Kashmiris - people from that part of India where the best rugs are made - used to sell their rugs. They used to load the rugs on a horse-drawn carriage called a tonga and take them to a friend's home. Not only would they give the host a good price if he decided to buy, but if he invited his friends and they bought one, they would also give him a percentage of the evening's sales.
So I tried the same technique here with some friends and designers and it was very successful. Sort of like a tupperware party. The first evening, I took nine rugs and sold seven. I also went to antique shows and flea markets and advertised in the classifieds. I tried everything.
Gradually I got a break when I started supplying rugs to the large department stores as a wholesaler. And by 1980, I opened my own place and went into the retail carpet business. Hard work, perseverance and a love of oriental rugs is why Rita Rugs still stands today.
I feel very lucky and appreciative of all of my customers who have helped along the way.
Read about my advice to buyers.
“This place is has great service, great rugs at great prices. The president/owner Sudershan is very helpful and honest. We have bought multiple rugs from here and have been very happy. If you can't decide he will let you "borrow" a few rugs to take home to help finalize your choice. If you want a rug that looks expensive, but is not this is your place; in addition they have a great selection of handmade rugs. I would recommend this place to people of all tastes. Couldn't be happier with our purchase and the service.”
“…When you first walk in it is a little overwhelming...rugs, rugs, everywhere. Luckily the owner/salesman (shoot can't remember his name) came up in about 2 minutes to help us out. He offered us direction but wasn't pushy at all. Didn't try to up-sell us at and even said he prefered the rug that was $100 less. The experience was super painless and the guy was very friendly and likable.
FYI- They have a variety of rug looks and types not just the ornate oriental look. Looking for a rug? I recommend giving Ritas a shot.”
“I went into what seemed like hundreds of rug shops and carpet stores along Lincoln Ave. and throughout the city of Chicago - one of which named Rita rugs which I later returned to - to meet my new friend Shan and where I would purchase several rugs for my home and businesses. Admittedly, I am not the easiest customer and am always looking for a deal... Add to that scenario that I have found many in the Oriental/Persian/Indian rug business to be akin to that of used car salesman.
Shan treated myself and any of those who I brought into his store with not only the most respect I had received while on my rug purchasing journey but with a warmth that is truly unique in almost any sales scenario. If you permit him, he will discuss any/everything about rugs and why you should or should not purchase every single rug in his store...all while not pressuring you one way or the other, and if you have even more time, he will discuss with you his entire family, their goals, their last vacation and potentially where the best place is where they last dined.
On one of my visits back, I even got a chance to meet his son who has a fairly highbrow "normal" white collar job during the week as a partner within a major consulting firm who was helping his dad sell rugs while visiting with him on a weekend day. Very truly kind people- with great senses of humor to boot!
I emphatically recommend Rita rugs, Shan & his son if you are fortunate enough to meet him. They have merchandise that ranges from $100-$100,000 and I would feel completely comfortable buying from this family at any level (that I could afford that is).”
“Thanks to previous yelpers, we headed here after first searching for the perfect rug at Crate & Barrel, Pottery Barn, Restoration Hardware, West Elm, etc. The selection, value, and quality were SO much better. The owner clearly is dedicated to his business and customers, and considers his job a true craft. He was patient, not pushy, took his time with us, and we ended up with a beautiful rug we love - we even bought an extra runner while there, too. Can't say enough good things about Rita Rugs. Thanks!”
“I will never go to Pottery Barn or Crate and Barrel for a rug again.
We needed an 8x10 area rug for our home after the (expensive and poor quality) jute rug we had purchased at Pottery Barn 5 years earlier wore out. That rug had actually been worn out for years, we just finally had some extra cash to do some updating and decided the carpet had to go.
We were not set on a store to shop at. I had looked at prices and inventory at several of the Lincoln Ave. rug shops before heading out, but as it was a Sunday, only a few were open so Rita got our business by default.
The men here were so helpful in selecting a rug, giving advice both on which patterns were more suitable for our living space, as well as which colors would best complement our unique paint color in our living room. We could not afford a "real" oriental rug (someday!) but they explained the differences in price and quality of the knock-off or machine-made rugs. We ended up with a beautiful rug for way less than I had thought possible. When we are ready to purchase another rug we will DEFINITELY be back.”
“I wandered in here not expecting anything would be in my price range but the owner was so friendly and helpful I ended up taking 3 rugs home to see how they looked in our space. My husband and I quickly picked our favorite, at a reasonable price. The whole process was very easy. I will not shop for rugs over the internet again. They always come looking different , I have to ship them back, and the shipping is expensive.”
“My husband and I have purchased three beautiful rugs from here, we love the quality and the prices are extremely reasonable. They take the time out to explain the different types of rugs, patterns, etc.......we really love this sore, the people and the rugs we have from them. I would highly recommend if your looking to purchase a hand made rug you plan on having for years to come!”
“Rita Rugs has the best selection and fairest prices for high-quality handwoven Oriental rugs that we've seen in Chicago. My husband and I have visited a lot of Oriental rug stores in the area.
We're spoiled on price because we've purchased rugs directly in the Middle East before. Yet we felt like we got a good deal at Rita Rugs. We'd highly recommend this place to anyone in the market for an Oriental rug.”